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Molson’s newest red beer fridge touts Canada’s multicultural side | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
SUSAN KRASHINSKY - MARKETING REPORTER

This is one persnickety refrigerator.

Molson Coors Brewing Co.’s newest instalment of a now two-year campaign is attempting a new take on national pride in time for Canada Day.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/molsons-newest-red-beer-fridge-touts-canadas-multicultural-side/article25116524/
 

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